Why don’t Yahoo! and Gmail do whitelists?

I’m really getting fed up with Yahoo! Mail’s terrible spam filter and am considering switching to a different service.

Lately I’ve missed a number of important emails from people in my address book because they were blocked by the Yahoo! spam filter, while every single damn day, a generous helping of Viagra ads, foreign money transfer scams, and porn site solicitations sail on through undetected.

I just filled out Yahoo! “customer care” complaint form:

In one or two sentences, please tell us the problem you are experiencing, or the question you have?

“Many legitimate email messages are getting blocked by your spam filter, while at the same time a lot of obvious spam still gets through.”

If you are experiencing a problem, please describe the steps to reproduce the error. (Please include the error message, if any.). Also let us know if you can reproduce this on a different computer:

“Why doesn’t Yahoo! take the following simple steps to avoid this problem:
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1 – provide a “whitelist” feature like Hotmail does
2 – any email address I send to should automatically be added to my “whitelist”/address book
3 – any email with a date more than X into the future (1 year?) should be automatically flagged as spam

I have been a long-time Yahoo! Mail user but I am considering switching to Hotmail because of this issue.


I’ll post the response from Yahoo! if I ever receive one.

The truth is I’m not sure who to switch to. Hotmail won’t work for me since (as I just learned) they don’t offer POP or IMAP access. What about Gmail – how is their spam filtering? They don’t seem to offer a true whitelist feature either… which is pretty unbelievable really. I can only imagine this is due to pressure from some sort of spammer lobby!

4 thoughts on “Why don’t Yahoo! and Gmail do whitelists?

  1. Conspiratorially speaking, they make money from ads, and the more time
    you spend going through trash, the more page views you have. Also,
    they may be on the take from some larger ‘grey area’ spammers to let
    mail through.

    More realistically, it’s probably something which most people would
    end up getting confused by and ‘losing’ (missing) mails from people.
    I think you’d need to spend some good UI time on an easy to to use
    whitelisting system which made it easy to administer and which
    reminded you if there were non-spammy things in your non-whitelisted
    inbox.

    Arguably you can ‘whitelist’ your stuff on your own by setting up
    rules to fwd stuff from known people in to a ‘known’ folder, and treat
    the general inbox as a wasteland to be visited sparingly.

  2. OK, so gmail doesn’t offer that ability I mentioned (create a filter with a ‘known user’ wildcard in the from).

    Gmail’s spam filtering is better than Yahoo, I can vouch for that. And they currently offer IMAP (encrypted I believe too). Gmail’s been getting slow for me lately, but is still faster than yahoo mail. I’ve not been able to use yahoo’s ‘new’ mail interface for a couple years because it’s so infuriatingly slow. 🙁

    Wow – I don’t see a way to create mail filters in Yahoo mail at all (new or classic mode). Am I just missing it?

  3. Yahoo does have mail filters in the Options area, but you really can’t use them as whitelists.

    This is SO lame. Even my lame ass ISP (StartLogic) has pretty decent whitelist support. It’s just not that hard, especially for the “geniuses” who supposedly work for Google and Yahoo. Too busy implementing flashy new Web 2.0 stuff nobody really needs (like flickr maps and iGoogle) than to improve the quality of their current offerings, I guess.

  4. Oh BTW, I did get an obviously canned response from Yahoo. They wanted me to send them an example of a spam email so they can “investigate the issue”.

    They clearly are not serious about fighting spam. You’d think they would care a bit more about this since they offer unlimited disk space. Hmmm…. maybe it’s a conspiracy to sell more disk drives?

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