There have been many posts recently about potential revenue models for Twitter. So I figured I’d throw another one out there: clickstream collection.

Every time you include a URL in a “tweet”, Twitter could very easily convert that URL into one that forces you to go through a redirect script hosted by twitter.com first. This script would have access to your twitter.com cookies, so it could easily capture which Twitter users clicked on which tweets. This information is extremely valuable to marketers. Such a business model is not inconsistent with Twitter’s current privacy policy, and would not be hard at all to implement.

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